Arvesta PIM
Arvesta provides target audiences with relevant product information through a central data hub
Arvesta ensures consistent, high-quality product information across all channels, backed by a robust integration platform and advanced product data capabilities.
Arvesta supports farmers, gardeners, and consumers with expert advice, sustainable solutions, and quality products.
Operating across Belgium, Germany, France, and the Netherlands, the company spans Animal Nutrition, Agri & Horti, and Retail with 200 AVEVE and 3 Eurotuin stores, generating €1.9 billion in revenue.
THE CHALLENGE
Arvesta serves diverse audiences, including farmers, gardeners, consumers, store owners, and GS1, each requiring tailored product information across multiple channels: webshops, printed catalogs, digital catalogs, and global standards.
Ensuring all these groups receive consistent, accurate, complete, and up-to-date product information across a complex system landscape remains a key challenge.
SOLUTION
To harmonise data across a complex and heterogeneous application landscape, Arvesta established a central data hub that serves as the single source of truth for product information. The hub ensures data consistency, accessibility, and integrity, while an integration platform connects all systems to enable seamless information flow.
Content is then enriched in the PIM system with detailed descriptions, images, videos, and technical specifications, ensuring every audience receives complete, accurate, and engaging product information.
BENEFITS
“TheValueChain assists us in building those integrations. They provide strategic advice on which integrations are most valuable for our business needs. They support us with deep technical knowledge and ensure everything continues to function properly.
Thanks to their expertise and our long-standing collaboration, we have also developed significant know-how within our own team.”
Jan Steukers
IT Director at Arvesta
